Of all the industries poised for disruption due to artificial intelligence (AI), the greeting card industry seems like it would be near the top of the list.
Historically, greeting cards have thrived on the synergy of combining compelling cover images with heartfelt verses that encapsulate our emotions for a particular individual or occasion. With AI now mastering both aspects and the advent of instantaneous electronic delivery, one can’t help but wonder if the paper greeting card industry is standing at the precipice of transformation or extinction.
Despite the challenges presented by digital alternatives and innovations in AI, the greeting card industry remains resilient. Its distribution channels may have shifted from specialty stores to supermarket chains, big-box retailers and even your local post office, but the industry as a whole appears to be weathering the storm.
According to the Greeting Card Association, Americans purchase a staggering 6.5 billion greeting cards annually, with prices ranging from 50 cents to over $10 per card. The substantial consumption of paper and ink in this digital age is a clear indicator of the enduring appeal of the physical card.
However, with AI making strides in cloning voices, images, and handwriting, the industry may be on the cusp of change. The thoughtful handwritten notes, once a hallmark (no pun intended) of greeting cards, could face obsolescence. The question looms — are we entering the twilight of the greeting card party, or will tradition prevail for years to come?
Amidst this evolving landscape, we’re excited to introduce Pingtumi cards for iMessage. Rather than seeking to replace physical cards, Pingtumi aims to offer a distinct experience compared to web, social media, or custom mobile apps. Operating seamlessly on the widely used iMessage platform for the iPhone, Pingtumi cards seeks to bridge tradition and technology in a seamless and delightful way.
Creating a Pingtumi card is simple and user-friendly. Users can customize the card envelope with a unique stamp and color, choose a cover image, add a simple greeting, and include an optional personal note.
Some of the advantages of sending Pingtumi cards over a standard paper cards include the ability to:
- Create a custom card cover and greeting message
- Leverage AI to draft greetings and personalized notes
- Send immediately to an individual or chat group
- Set a timer so the card can only be opened after a certain date
- Add custom special effects that delight the recipient such as confetti, fireworks, balloons etc
If you’re using an iPhone, scan the QR Code below or tap here to experience our sample card, delivered as an App Clip.
To create a card, Download Pingtumi from the App Store, sign up and tap Cards.
We think you’re really going to enjoy sending cards for a variety of occasions with Pingtumi for iMessage. Please feel free to reach out at contact@pingtumi.com and let us know how we can make your messaging experience even better.
Happy Pinging!
